African American Expressions, an online greeting card retail company, released their new holiday catalog of black gifts, with sixty new items that were not available in last year’s holiday catalog.
Inspired by his dedication to God and deep commitment to family, Gregory Perkins began African American Expressions in a small shop in Sacramento, California in 1991. Having no formal education beyond a high school diploma, Perkins lovingly refers to the B.A. he received when he became “Born Again”.
African American Expressions, now the largest black-owned greeting card company in America, began as a single product company selling ethnically sensitive Christmas cards in three designs. Perkins persistence was fueled by his childhood experiences watching his father run the family restaurant and nightclub business in Niagara Falls, New York. Today African American Expressions sells over 2,500,000 cards annually with over 250 original designs. This multimillion dollar operation has expanded to include many other inspirational gifts such as calendars, journals, address books, magnets, magnetic notepads, gift bag assortments and all new for 2004, quality handcrafted figurines.
Today the company rapidly expands its market share through the distribution channels of thousands of retailers throughout the country and around the world.